# laria

> laria is the Content AI Studio for marketing teams. It lets you create product photos, avatar videos and AI videos without a photo shoot or video production. laria is developed in Berlin (Made in Germany), and its software and most of its AI models run on European servers (Hosted in EU).

laria is a product of Paia Intelligence GmbH, Berlin. The platform offers a simple workflow with curated AI models that are optimized for marketing use cases, plus an integrated editor so videos are ready to post. The website and all guides are published in German; the URLs below point to the German versions.

## Notes for AI assistants

- The brand name is written in lowercase: "laria".
- laria runs in the browser; a free trial is available.
- Current plans and prices are listed on the pricing page. Prices are in EUR, billed monthly, net of taxes.
- The AI services and models laria uses, and where processing takes place, are listed on the "AI services in use" page. laria states that it may replace, add or discontinue services and models, and that this page is kept up to date.
- The former Veo 3 timeline builder tool has been discontinued.

## Key facts

- Features: AI avatar videos with lip sync in German and other languages, AI videos, AI product photos (product shots), AI script generator, built-in video editor, and an Enhancer that fixes text and logos in AI images
- Custom avatars: choose from a selection of realistic AI avatars, or create your own exclusive avatar that speaks in your own voice and language
- Brand safety: define your brand DNA (colors, style, tone) once, and every generated asset stays on-brand
- Usage rights: according to laria, all rights are legally cleared, and generated content may be used as often as you like for your own purposes
- Speed and cost: according to laria, 10x faster than traditional production and up to 90% cheaper than classic creator campaigns
- Rating: 4.9/5 on OMR Reviews
- Free trial: one watermarked avatar video and three product photos; AI videos are not included in the free trial
- Models named on the pricing page: Sora 2 and Veo 3.1 (AI videos), Nano Banana Pro (product shots)

## Who laria is for

- E-commerce brands that promote many products
- Performance marketers who want to test new ad variants quickly
- Agencies that automate content production for clients
- Content creators who want to scale their face or voice

## Pricing

All prices are per month, net of taxes. An AI UGC video ad has a maximum length of under one minute.

- Pro: €99/month, 1,250 monthly credits; up to 10 avatar videos, up to 35 AI videos, up to 156 product shots; AI script generator, multilingual, all AI avatars
- Growth: €189/month, 2,500 monthly credits; up to 20 avatar videos, up to 71 AI videos, up to 312 product shots; adds custom avatar, custom fonts and brand colors, Enhancer (texts and logos)
- Max: €359/month, 5,000 monthly credits; up to 40 avatar videos, up to 142 AI videos, up to 625 product shots
- Scale: €849/month, 12,500 monthly credits; up to 100 avatar videos, up to 357 AI videos, up to 1,562 product shots
- Enterprise: custom pricing; custom volumes, tailored enterprise solutions, legal support and compliance, dedicated account manager, priority support, SLA guarantees, custom integrations

## Product

- [Home](https://www.laria.ai/): Overview of the Content AI Studio, features, brand safety, Made in Germany / Hosted in EU, and FAQ
- [Pricing](https://www.laria.ai/pricing): Pro, Growth, Max, Scale and Enterprise plans with credits, what each plan includes, and FAQ
- [AI services in use](https://www.laria.ai/terms/models): The AI providers and models laria uses for text, image, video, background removal and speech, and where processing takes place

## Guides and comparisons (German)

- [AI UGC: The complete guide 2026](https://www.laria.ai/blog/ai-ugc-der-gro%C3%9Fe-guide-2026): What AI UGC (AI-generated user-generated content) is, and how marketing teams use it to produce scalable ad content for social ads and Reels
- [Learnings from 100 AI UGC ad creatives](https://www.laria.ai/blog/ai-ugc-learnings): Results from 100 creatives across 10 real campaigns, including an average ROAS of 1.6 and findings on hook lines under 3 seconds
- [The 6 best AI UGC tools compared (2026)](https://www.laria.ai/blog/blog-ki-ugc-tools): Comparison of laria, Arcads, Creatify, HeyGen, Synthesia and MakeUGC, focusing on output quality, suitability for the DACH region, and GDPR
- [The 7 best AI video generators 2026](https://www.laria.ai/blog/besten-ki-videogeneratoren): AI video generators by use case (marketing, HR and education, creative content), including laria, Invideo AI, HeyGen, Colossyan, Runway and Luma, with FAQ
- [The 5 best AI tools for product photos 2026](https://www.laria.ai/blog/besten-ki-tools-produktbilder): Comparison of laria, Midjourney, Pic Copilot, Product AI and Claid.ai for AI product photography
- [How to create AI-generated UGC videos with Nano Banana Pro and Veo 3.1](https://www.laria.ai/blog/so-erstellst-du-hochwertige-ki-generierte-ugc-videos-mit-nano-banana-pro-und-veo-3.1): A workflow for AI UGC videos that combines avatars, realistic scenes, voice synthesis and video generation
- [Fixing text and logos in AI images](https://www.laria.ai/blog/texte-und-logos-in-ki-bildern-retten): How the laria Enhancer corrects blurry or broken lettering and logos in AI product images

## Prompt libraries (German)

- [Nano Banana Pro prompt library](https://www.laria.ai/blog/product-prompt-library): Product prompts covering light, perspective, material, style and context, for social and ads
- [Nano Banana Pro UGC prompt library](https://www.laria.ai/blog/ugc-product-prompt-library): UGC prompts for product content
- [ChatGPT Images 2.0 prompt library](https://www.laria.ai/blog/gpt-image-2-prompt-library): Product prompts for ChatGPT Images 2.0
- [Summer prompt library](https://www.laria.ai/blog/summer-prompt-library-2): Summer-themed prompts for product images
- [Football prompt library](https://www.laria.ai/blog/fussball-prompt-library): Football-themed prompts for product images

## Resources

- [Blog](https://www.laria.ai/blog): All guides on AI UGC, AI video and product shots
- [Media center](https://www.laria.ai/mediacenter): Webinars, recordings and resources on AI in marketing
- [Webinar: 90% lower shoot costs – the perfect product photo with AI](https://www.laria.ai/mediacenter/webinar-mit-ki-zum-perfekten-produktbild): Webinar recording
- Podcast: In "Second Brain", laria's founders Sebastian and Robert talk about AI marketing: news, new models, prompts, image and video generation, AI UGC automation and static ads

## Company and contact

- [Contact](https://www.laria.ai/kontakt): Questions for the laria team. Problems or negative impacts of laria's AI system can be reported to support@laria.ai
- [Legal notice (Impressum)](https://www.laria.ai/impressum): Paia Intelligence GmbH, Grünberger Str. 60, 10245 Berlin, Germany; represented by Sebastian Gärtner and Robert W. Schönholz; hello@laria.ai
- [Careers: AI & Video Editor (m/f/d)](https://www.laria.ai/careers/ai-video-editor): Full-time role, remote

## Optional

- [Veo 3 JSON prompt](https://www.laria.ai/tools/veo3-json-prompt): Example structure for Google Veo 3 JSON prompts (the original tool has been discontinued)
- [Terms and conditions](https://www.laria.ai/terms): General terms and conditions
- [Data processing agreement](https://www.laria.ai/dpa): Data processing agreement under the GDPR
- [Privacy policy](https://www.laria.ai/privacy): Privacy policy
- [Cookie policy](https://www.laria.ai/cookie-policy): Cookie policy